The once-proud ex-juggernaut Australian Idol has limped to an unimpressive third in Sunday night’s ratings.
But why, I hear you ask? What could possibly put the kaibosh on this most venerable of reality TV staples?
Was it an audience backlash against professional tool Kyle Sandilands and his penchant for questioning 14-year-olds about their sex lives?
Was it the sudden realisation on the part of the audience that in all likelihood it’s going to be just as mediocre as last year?
Or has the audience started to twig that Australian Idol is just a relic of a bygone age?
After all, it’s just a glorified karaoke competition where the prize is a recording contract. And seriously, what’s that worth?
Once upon a time a recording contract was something to be valued. Once upon a time you needed a contract to get the capital to put a record together.
That meant teaming up with a record company and convincing them to stop snorting cocaine off the arses of Thai ladyboys for long enough to help you out.
But the party’s over. The record companies have lost their relevance.
Now any kid with some musical ability and a few hundred bucks for equipment and net access can record and distribute an album worldwide.
The game’s changed. If Idol wants to survive, it needs to change with it.
Of course, that’s probably giving the viewing audience of Australia too much credit.
It probably was Sandilands.