Following its debut in London, we’ve had a number of successful (if low-key) Atheist bus campaigns around the world.
The recent Rise of Atheism convention got me thinking … how we can keep the momentum going?
How do we engage the proverbial man-on-the-street with the ideas of Atheism? After all, religion is so pervasive in our society.
Sometimes it seems that no-one thinks twice about a man in a dress doling out flesh cookies to kneeling acolytes. But suggesting that this Jesus character and his cosmic Dad might not be real?
That’s just weird. Apparently.
Religion has been so successful in engaging the public because they elevate emotion above facts.
Demanding actual demonstrable truth hamstrings us from the get-go. It would be so much easier if, like religion, we could simply make shit up.
So let’s leave aside the anti-theological academics. Let’s advertise the positive emotions associated with Atheism.
One of the slogans originally planned for the Australian bus campaign was this:
Atheism. Sleep in on Sundays.
That’s along the right kind of lines.
What about this:
Atheism. Genuine Freedom.
Atheism. Surely you don’t want to spend eternity with Christians?
So what do we think? Any other ideas for snappy slogans?