Tuesday 29 July 2008

Starbucks

It's just been announced that 61 of the 84 Starbucks outlets in Australia will be closing at the end of this week.

While it's tragic for the employees etc I just can't help feeling a little proud.

The quote from Starbucks boss Howard Schultz was that "no other international markets need to be addressed in this manner".

What I'm hearing is that Australians appreciate good coffee, have good coffee readily available, and really don't need some corporate behemoth doling out overpriced imitation coffee-like product.

But really, we could have told them that before they opened the first one here eight years ago.
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